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©John Madoxx
John Madoxx: "I admire people who are courageous and express their individual aesthetics."
Fashion city Düsseldorf is Germany's fashion metropolis with international appeal. This is not least due to the more than 600 showrooms in which over 1,000 international brands show their collections. It is therefore an ideal location from the point of view of setting up a new label, but is it also an ideal location in today's world? John Madoxx from Düsseldorf is taking the plunge and founding a new label. He benefits from the fact that he has been working in the fashion industry for years. He started his career in the fashion department of a German fashion magazine and later worked as a freelance stylist and trend scout for names such as Lucy, Elle. Vogue and LOOXX Magazine.
At the same time he designed many extravagant gowns and accessories as a self-taught designer and as a next step he founded his brand Atelier John Madoxx. An exclusive interview.
27. February 2024
ASPIRING CREATIVES
Name: John Madoxx
Occupation: Fashion designer, stylist
Residence: Düsseldorf
“If designers and entrepreneurs remain authentic and stay true to their artistic integrity, they can create a unique brand that speaks to and inspires people.“
Mr Madoxx, do you think these are good times to start a new brand in the fashion industry?
Yes, absolutely. The fashion industry is constantly changing and there is always room for fresh, innovative ideas. With the advent of new technologies, increasing awareness of sustainability and globalisation, there are many opportunities for emerging fashion brands today.
The best things usually happen when people follow their creative vision and don't just strive for commercial success. Would you agree with that?
Definitely. The passion and creative vision behind a fashion brand is crucial to its long-term success. If designers and entrepreneurs remain authentic and stay true to their artistic integrity, they can create a unique brand that speaks to and inspires people.
You are also a celebrity stylist and trend and model scout. Is it an advantage to start your own fashion brand with such a background?
Definitely. My background as a celebrity stylist and trend and model scout has given me a deep insight into the world of fashion and style. These experiences have sharpened my aesthetic sensibility and helped me to recognise trends early on. This has allowed me to develop my own fashion brand with a unique perspective and understanding of my clients' needs and desires.
Who do you look up to when it comes to aesthetics?
I take inspiration from a variety of sources, including iconic designers, artists, architects and even street style. I admire people who are bold and express their individual aesthetic, whether it's on the catwalk, on the street or in the art world.
Did you grow up in an environment where fashion played a role?
Yes, fashion played an important role in my life from an early age. My family had a fashion business and I was fascinated by the different aspects of fashion from an early age. These early influences definitely helped develop my passion for fashion and influenced my career path.
I read that you were already organising fashion shows as a teenager?
Yes, that's true. I was passionate about the world of fashion from a young age and organised my own fashion shows to express my creative ideas. These experiences have helped me develop my skills as a designer and event organiser and further deepen my passion for the fashion industry.
Where is your fashion produced and where can it be bought?
My fashion is made in high-quality production facilities that adhere to strict quality standards and offer fair working conditions. My collections are available online on my website and in selected retail shops that share my vision and values.
As a trend scout, can you tell the readers what the fashion trends are now and how you have implemented them in your collection?
Currently, some of the dominant fashion trends include sustainable fashion, retro styles and experimental cuts. In my collection, I have taken these trends and combined them with my own aesthetic vision to create unique and contemporary pieces. My focus is on using high-quality materials and creating designs that are both trend-conscious and timeless.
Creation by the fashion designer John Madoxx
©John Madoxx
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